The Saint Paul Area Council of Churches (now Interfaith Action of Greater Saint Paul) brought me on-board in 2010 to bring a fresh eye to ongoing efforts to communicate their mission and goals.
The Council unites the people, resources, and voices of the faith community to build a more just, safe and livable East Metro Twin Cities for all.
We wanted to keep the report as a tri-fold piece that could wrap around the year-end Faith Works newsletter, something we‘d been doing since 2010. The resulting piece was a unique short-from annual report that doubled as a marketing piece throughout the year, very handy when directors gave presentations about the Council to the community. We also decided to include an information graphic depicting the results of the Council programs for the year.
Creating this oversized graphic was more time-intensive than the usual text and photos, but I knew it would be well used. We were able to repurpose it as a one-sheet marketing piece and as a web infographic.