Not too long ago I completed another project for Hazelden, a graphic for their Strategic Plan. Logo development is always challenging and fun, and this wasn’t unlike developing a logo, except perhaps for the fact that it had to potentially convey a great deal of information at a glance. That is, the concept needed to be scalable, with the idea was that one could “zoom in” on an area of the plan to gain greater detail and level of understanding.

As with all the Hazelden projects I’ve done, I worked closely with writer Teri Ryan to develop this concept, back and forth which is always rewarding professionally and also makes the end result much improved for it.

The logo is ready for application in a variety of formats, and I provided Hazelden with a couple shown here: a one-sheet summary document and a PowerPoint template. You can download a .pdf of the summary document [although it will have lorem ipsum text in place, to preserve confidentiality].

A completely revised online portfolio is in progress. Spanning about a decade of work, the types of projects include: interactive work, print design, illustration, and photo retouching.

In other news, Yearbook Yourself turned up on Late Night with Jimmy Fallon a little while back. Check out the video.

Update 10/06/09: Portfolio now done. It’s right there. Right up there.

I wrapped up at Colle+McVoy last week and the Yearbook Yourself 2009 site should be up any minute now. I can’t wait to do my own portrait and put it up on Facebook. I think I’ll do one from the 50s or 60s. Or maybe the 70s, because the glasses and hair were so great back then. Oh, I’ll probably do them all and change them every few days. Why not?

And so now I turn my attention to Hazelden, where I am working with the fabulous duo, Dawn Carlson and Teri Ryan once again. This time an invitation for an event for writers in L.A., as well as Hazelden’s graduate school case statement. Both wonderful creative projects that I’m very excited to be getting started on!

I’m also working with ICMA-RC on their benefits enrollment materials again this year, which is fabulous because that means I’m teamed up with Jan Irwin and Vanessa Waller-Jones, who are both just a dream to work with. And there’s always a nice little bit of creativity involved as well, in the form of a logo design for the year’s theme. This year it’s “Wellness Works.”

Will post examples of everything once available …

Update 7/21/09: And the site is live!