Not too long ago I completed another project for Hazelden, a graphic for their Strategic Plan. Logo development is always challenging and fun, and this wasn’t unlike developing a logo, except perhaps for the fact that it had to potentially convey a great deal of information at a glance. That is, the concept needed to be scalable, with the idea was that one could “zoom in” on an area of the plan to gain greater detail and level of understanding.

As with all the Hazelden projects I’ve done, I worked closely with writer Teri Ryan to develop this concept, back and forth which is always rewarding professionally and also makes the end result much improved for it.

The logo is ready for application in a variety of formats, and I provided Hazelden with a couple shown here: a one-sheet summary document and a PowerPoint template. You can download a .pdf of the summary document [although it will have lorem ipsum text in place, to preserve confidentiality].

I worked with some fantastic people at Hazelden — project manager Dawn Carlson, writer Teri Ryan, marketing director Lisa Neary — to produce Hazelden’s 2008 annual report.

Hazelden’s vision, while not easy to achieve, is simple and beautiful: “All who seek recovery will find it, and the stigma of addiction will be overcome.”

In keeping with this, we paired simple but beautiful imagery with a simple but sophisticated layout. I’m very proud of this effort.

Been busy as of late:

• Designing Hazelden’s annual report [check back in June for a .pdf]
• Making improvements to and maintaining Lori Jacobwith’s website
• And the usual filling in here and there for The Creative Group

And the most recent feather in my cap: I’m creating a website for the tap dancing group Rhythmic Circus! I am very excited about this project — it’s so inspirational to work with such creative, talented people.