Not too long ago I completed another project for Hazelden, a graphic for their Strategic Plan. Logo development is always challenging and fun, and this wasn’t unlike developing a logo, except perhaps for the fact that it had to potentially convey a great deal of information at a glance. That is, the concept needed to be scalable, with the idea was that one could “zoom in” on an area of the plan to gain greater detail and level of understanding.

As with all the Hazelden projects I’ve done, I worked closely with writer Teri Ryan to develop this concept, back and forth which is always rewarding professionally and also makes the end result much improved for it.

The logo is ready for application in a variety of formats, and I provided Hazelden with a couple shown here: a one-sheet summary document and a PowerPoint template. You can download a .pdf of the summary document [although it will have lorem ipsum text in place, to preserve confidentiality].